Blogs

How to overcome social desirability bias in UX research?

Have you ever conducted a usability test or survey where participants only give positive responses? This happens when...

How recency bias makes a big impact on UX data?

It is easier for a human being to remember the last things that came up in any conversation, debate or discussion because....

How opportunity solution tree is making product design easier?

An opportunity Solution Tree (OST) is a framework that will help UX Researchers, product designers and other partners....

How to plan UX research if participants are people with disabilities?

If your research participants are people who have special needs, then you might need to make adjustments to traditional UX Research planning.